Our clients receive Professional Planning and Buying for Media.  We are equipped with accurate and

reliable statistics plus studies on products, target markets, viewership and audience as well as impact.  With data covering the MENA region, our media planners have a clear view of the markets and the available media.  We specialize not only nationally in Egypt but cover the rest of the PAN ARAB region as well.

Media Planning :

 We determine the best combination of media ( TV , radio, print, outdoor, digital ) to achieve the marketing campaign objectives (target market, branding, sales). Our plans answer advertising requirements such as:

·         How many of the audience can be reached through the various media?

·         On which media (and ad vehicles) should the ads be placed?

·         How frequent should the ads be placed?

·         How much of the budget should be spent in each medium

Media Buying :

We execute your media plans with Best Prices in the industry!  The power of the agency enables us to give our valued clients the Best Discounts. Not only that,  We consider station formats, pricing rates, demographics, geographic, and psychographics relating to the advertiser's particular product or key performance indicator. All media inventory goes through phases of optimization, which is dependent on budget, type of medium (radio, internet, TV, print etc.), target audience and targeting. Media and Media can purchase media inventory regionally or nationally.